PROGRAM TITLE
Strategic Marketing Management

DURATION
5 (five) days

DATES & VENUES

Bangkok

• 02 – 06 July 2012

Ho Chi Minh City

• 16 – 20 January 2012

PROGRAM OBJECTIVES
At the end of the training, the participants would be better able to:

• Set appropriate strategic marketing objectives
• Conduct market and company analyses
• Craft effective marketing strategy and plans
• Choose and develop the right marketing organization

PROGRAM CONTENT
Through a critical linkage of leading-edge concepts and best practices, participants will acquire the knowledge and skills to effectively craft marketing strategies, plans and programs. The topics covered will include:

• Introduction to strategic management
• Pre-requirements for strategic marketing management
• Setting appropriate strategic marketing and related objectives
• Conducting marketing related external situation analysis
• Pinpointing related key success factors
• Conducting marketing and related internal situation analysis
• Pinpointing related SWOT
• How to identify marketing strategy options
• How to evaluate the identified strategy options
• Choosing the most appropriate marketing strategy
• Choosing and developing the right marketing organization
• Developing fitting marketing and related policies

LEARNING METHODOLOGY
A proper mix of short lectures, Q&A, sharing, discussions, individual & group exercises and case studies

RECOMMENDED PARTICIPANTS
This program is a must for senior Marketing Executives, midlevel Marketing Managers,  Business Owners and all those who must provide significant contribution in determining company’s marketing strategy & plans

COURSE FEES

• In Bangkok : US$ 2250.- per person
• In Ho Chi Minh City : US$ 2400.- per person
• Amounts are net into our account
• Including a certificate, refreshments, lunch, stationery and writing instruments

REGISTRATION
Publimaks International
Phone : +62 21 7456755
Fax : +62 21 7452049

Kindly complete and submit the form below

COURSE REGISTRATION FORM